What is Giving Tuesday all about anyway?

Started in 2012 by the 92nd Street Y and the United Nations foundation, #GivingTuesday became a movement to establish a global day of giving.  A day meant to neutralize the massive consumerism of Black Friday and Cyber Monday.

On October 2012, founding partner, Mashable released a post announcing the very first Giving Tuesday with a powerful statement. “Wouldn’t it be great if we all took a day this season to give back?”

Here’s how you go social with giving on #GivingTuesday.

  • Give back to your community any way you can.  Help someone clean their house, volunteer, donate a winter coat, or donate money to a cause you care about.
  • Next, snap a photo with your give. Usually givers hold up a white sheet of paper after writing one of the following, either what you’re giving, where you’re giving, OR even why you’re giving it. (This part has evolved over the years.) In 2013 the #UNselfie hashtag emerged, becoming tied to Millennials in support of #GivingTuesday.  For these photos, givers typically covered most of their face with the sheet of #GivingTuesday paper and some didn’t show their faces at all!
  • Share your photo on Facebook, Twitter and Instagram with the tag #GivingTuesday. *Now here’s the thing, these cute #GivingTuesday photos have been more difficult to find in recent years.  More givers are snapping pictures of where they are when they’re giving or even focusing on self indulgent photo ops.  I’m kind of old school, so I’m in favor of the white paper and #UNselfie movement.


Why bother with all the giving and sharing?

There are people out there that need you. Yes you.  Just fifteen minutes of your time and thought to donate or volunteer could make a big difference in someone’s life. Sharing your #GivingTuesday activity is a great way to get your friends involved in this awesome day.  And what makes this day even better, is a lot of companies will double contributions on giving Tuesday! Seriously, look it up!

#GivingTuesday is a global movement with activities that took place in 98 countries last year. In that same year, #GivingTuesday was responsible for $168 million in charitable donations world wide, 44% more than in 2015.

Here’s What Costumize Me is doing.

For giving Tuesday, Costumize Me has donated to cancer research at Memorial Sloan Kettering Cancer Center, and because of #GivingTuesday our donation will be doubled!  If you are unfamiliar with Costumize Me, you may not know, that this is a life style women’s brand that gives $2 to Memorial Sloan Kettering Cancer Center for every order placed through their online store, Etsy Shop, or market purchases paid via Pay Pal Here.  If you, or any of your loved ones have ever suffered through cancer, you know how awful of an experience it is.  Any investment you may be able to offer to cancer research, patient care, or education is much needed.

Donate to MSKCC today to double your donation!

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